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all items tagged 'viral'
Last week we flew 10,000 kilometers to Capetown for a very cool shoot. Director Eelko Ferwerda, DOP Gregg Telussa and undersigned went with two Canon 5D’s and one Canon 7D to shoot a 2 minute online film, documentary style, for a worldwide electronics brand. Additionally we shot a bunch of shorts meant for viral release.
Soon more about this very cool job for a very cool agency, but here are the set pictures to give a nice first impression (flickr link)
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Voor KesselsKramer en naar een idee van Erik Kessels an Hans Aarsman maakte we drie korte films in de aanloop naar de verkiezingen van 9 juni jl. Met deze films wilden we op fictionele wijze burgers portretteren die te maken krijgen met een aantal van de maatregelen die door politieke partijen waren aangekondigd.
Het resultaat: een ironische kijk op Nederland na de verkiezingen waarin een aantal van deze maatregelen ook daadwerkelijk worden uitgevoerd. De films werden verspreid via onder andere Youtube maar ook diverse weblogs waaronder Flabber en VKmag.
Regie: Eelko Ferwerda
DOP: Jasper Bazuin
Edit: Jasper Verhorevoort
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Tonight 1 March our viral film for Wakker Dier will be screened at Upload Cinema in Rotterdam, Amsterdam and The Hague.
Activism on Internet is the theme of this edition of Upload Cinema, showing “how people use the power of video and the Internet to make a statement, and even more important: set change in motion”.
With over 400,000 views on Youtube, around 100,000 views on Vimeo and several 10,000 views on other video sharing sites, our little viral for Wakker Dier was a nice succes and we are very proud to be selected for Upload Cinema ofcourse. Hope to see you tonight somewhere!
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Ubisoft recently launched the game Assassin’s Creed 2 and for that reason a very interesting promotional film came out. Not only is this promo absolutely packed with great special effects, the thing that really attracted my attention is the fact that its 14 minutes long. So its actually a short movie and it seems theres a nice trend going on here, because recently we came across more and more viral videos that where much longer than the more common length of 30 to 60 seconds. By creating a more compelling, in-depth short film I think the chances of an audience connecting with the game are much higher than with the usual commercial.
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Great article about key success factors for viral video campaigns by Ogilvy:
Viral video marketing is no longer a niche activity. Brands, advertisers, and marketers are using the medium in unique and meaningful ways to produce real results that greatly affect their bottom line—from increases in brand equity and share of voice to consumer mindshare.
While it’s too soon to start speaking about cross-equivalency with television, the medium can produce some impressive numbers. We conducted a joint research study on the performance of this year’s 65 Super Bowl commercials and found that, after a month, they had generated 99 million views in aggregate. Nielsen reported the Super Bowl reached 98.7 million viewers. Not too bad.
So, what can you do to achieve success in viral video if you don’t have a Super Bowl budget? What can you do to get started today?
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