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all items tagged 'Océ'
Contagious, the authoritative quarterly London magazine reporting creative and effective non-traditional marketing, has chosen to feature
Océ ‘Instant Poster Power’ campaign we did for our friends at Lemon Scented Tea in their Q1 2011 issue. More exclusively, they’ll show the 5-minute documentary in its entirely on the issue’s accompanying DVD.
Citing their reason for including this particular campaign, the editors praised the campaign’s new approach to B2B advertising. Well thank you!
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Happy to read the very nice article (in Dutch) in Adformatie magazine about the ‘Instant Poster Power’ campaign Revolver did for ad agency Lemon Scented Tea and Océ. Check the full campaign on InstantPosterPower.com.
Have a look!
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It’s a dream scenario for any creative over the age of 24: to escape the monotony of a studio’s four white walls and take their creativity on the road. This is the scenario for Océ latest campaign targeting the global creative B2B industry.
Two young guys, their customized van, a printer and a business model they dub ‘Instant Poster Power’. The ‘documentary’ follows the two micropreneurs as they service small businesses, pull pranks, do some social good and transform the urban landscape. In short, how posters, when made more accessible, can emotionalize communication.
Revolver worked together with Amsterdam advertising and storytelling agency Lemon Scented Tea and its client Océ to develop the ‘Instant Poster Power’ campaign. The campaign uses a rough unscripted documentary style video to drive home a clear message; namely, that the Océ Poster Printer is the fastest and easiest poster printer on the planet.
“We wanted a campaign that would tell the story of the PosterPrinter in a way that would inspire our sales force and function as a conversation starter. A B2B story that didn’t feel B2B,” (Ed Lensen, International Business Development Manager of Océ Display Graphics Systems)
Shot by our director Eelko Ferwerda, the documentary is the first of several short online films Océ will launch in the next few months targeting creative industries such as printers, copy shops and multinationals. The campaign is also supported by a website, for which Revolver was also responsible.
The poster culture is very proactive and spontaneous. We wanted that to be part of the campaign, which was shot mostly guerrilla style and, with the exception of a hundred pages of back stories and fictitious interviews, unscripted. Revolver worked very closely with the agency and its client Océ to develop these stories, build the characters and make sure there would be enough space for improvisation. Shot entirely in Capetown, we could make use of our experience with international productions as well as knowledge of making documentaries and producing in a guerrilla style.
Agency: Lemon Scented Tea
Account & RTV: Stephanie van der Klift
Client lead: Ed Lensen, Aarthi Rasiawan
Director: Eelko Ferwerda (Revolver)
Producer: Raymond van der Kaaij
Line producer Capetown: Mona Mortier, Episode
DOP: Gregg Telussa
Editor: Jelmar Hoekstra
Music: Bo Koek
Grading: De Grot
Sound design: Haai Faai Deluxe
Online: Revolver
Photographer: David Bloomer
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